There are several factors that can contribute to split ends, such as styling, heat damage, or bleaching. There are a few things you can do to prevent split ends. Use a moisturizing shampoo and conditioner to hydrate your hair, and avoid products containing sulfates. Try to avoid using heated styling tools; if you do use them, be sure to use our Heat Protection. Our products contain gentle ingredients with nutrients that nourish your hair and scalp, are free from sulfates, parabens, and cyclic silicones, and are 100% vegan.