Are you ready for some transparency? Well, let's open up.
Our favorite color is red - the color of extremes. Maybe because we're extremely into hair care. We actually love it. But an it-thing we're still figuring out if we love or hate, or just love to hate, is y2k.
Is tech even a style? What we know for sure though is that using vegan technology is the way to go. And that going on a date after washing your hair with The Every is a smart move.
Sharing too much? Perhaps.
But we think it's better to risk oversharing than not share at all. Therefore we always aim to be open with what we think and what we do - from the ingredients we use to customer reviews to the amount of recycled plastic in our bottles. We've got nothing to hide.
But don't worry. We won't go on and on about our favorite colors now. Instead we want to let you know that you can get a full transparent overview of all our products under each specific product. Moving on to...
Today we won't say nothing but no. No. No. No.
We could come across as a defiant toddler who just learned a new word here. And perhaps that's exactly what we are - because we have to be.
For toddlers, saying no is a first stepin developing independence from older humans. For us, it's a crucial step in developing independence from a market that is marked by old habits. So to be able to make new and genuine hair care on our terms, we say no. To a lot.
NO TO SULPHATES.
NO TO PARABENS.
NO TO MINERAL OILS.
NO TO ETHANOLAMINE.
NO TO CHEMICAL SPF.
NO TO PHTHALATES.
NO TO OLD CONVENTIONS.
NO TO UNNECESSARY WASTE.
NO TO GENDERED HAIR CARE.
See, this is really about no. We could go on forever so lets just put it simply: What feels good on your head, feels right in our gut - everything else is a no.