ARE YOU READY FOR SOME TRANSPARENCY? WELL, LET’S OPEN UP.
Our favorite color is red—the color of extremes. Maybe because we’re really into hair care. We actually love it. But one trend we’re still trying to figure out whether we love or hate—or just love to hate—is Y2K.
Is tech even a style? What we do know for sure, though, is that using vegan technology is the way to go. And that going on a date after washing your hair with The Every a smart move.
SHARING TOO MUCH? PERHAPS.
But we believe it’s better to risk sharing too much than to share nothing at all. That’s why we always strive to be transparent about our thoughts and actions—from the ingredients we use to customer reviews to the amount of recycled plastic in our bottles. We have nothing to hide.
But don’t worry. We won’t go on and on about our favorite colors right now. Instead, we want to let you know that you can find a complete, transparent overview of all our products on each individual product page. Moving on to…
TODAY WE WON’T SAY ANYTHING BUT NO. NO. NO. NO.
We might come across as a defiant toddler who’s just learned a new word here. And perhaps that’s exactly what we are—because we have to be.
For toddlers, saying no is the first step toward gaining independence from older people. For us, it’s a crucial step toward gaining independence from a market dominated by old habits. So, to be able to create new and authentic hair care on our own terms, we say no. To a lot of things.
NO SULFATES.
NO PARABENS.
NO TO MINERAL OILS.
NO TO ETHANOLAMINE.
NO TO CHEMICAL SPF.
NO PHTHALATES.
NO TO OLD CONVENTIONS.
NO TO UNNECESSARY WASTE.
NO TO GENDERED HAIR CARE.
See, this really comes down to one thing: We could go on forever, so let’s just put it simply: If it feels good on your head, it feels right in our gut—everything else is a no.
THAT’S ALL FOR TODAY. THAT’S IT.
Volume Infusion Volume right out of the shower, without styling 30,00 € — available by subscription every 7 weeks
Detox Infusion Deep-cleansing booster for healthier hair & scalp 30,00 € — available by subscription every 7 weeks
Conditioner Gentle, sulfate-free moisturizing conditioner 26,00 € — available by subscription every 7 weeks
Shampoo & Conditioner Sulfate-free moisturizing shampoo + conditioner The original price was: €52.00.49,50 €The current price is: €49.50. — available by subscription every 7 weeks
Volume Set The ultimate volume boost The original price was: €82.00.69,50 €The current price is: €69.50. — available by subscription every 7 weeks
