Once upon a time, not so long ago, we found ourselves standing in front of our bathroom shelves. Frustrated. The hair care products in front of us were closer to chaos than caring. Bottles everywhere. But none of them gave us the full effect we wanted.

Some products were somewhat beneficial for the scalp, but had no effect on the hair. Some were somewhat acceptable for the environment, but again, had no effect on the hair. One benefit always came at the expense of another.

Our frustration increased. Going for a silent effect makes no sense. Having to choose between okay-ish and bad is just... not okay. And right there, in that bathroom moment, it became clear to us: We can do this better. We can turn this hair chaos into creative hair care.

Into something that people actually want. And need. Without compromising the health of their heads, hair, and hearts. Something with a bang. With a boom.

With our very own boost.