Om oss

The Every is an independent, clean modular hair care brand for whomever(y) - female, male, or gender-fluid.

Born from a moment of frustration in front of the bathroom mirror of our Stockholm flat in 2019, we realized most hair care products just don’t deliver. We wanted more than just promises—we wanted real, instantaneous results without sacrificing hair or scalp health. Frustration turned into inspiration. Inspiration became determination.

Three years of development later, we introduced The Every's revolutionary Infusions. Packed with only the finest active ingredients, our hyper-effective Infusions provide unmatched results without compromising the health of your scalp or hair. Almost like giving your shampoo a dose of steroids.

Crafted in Sweden. 100% vegan and free from sulphates and parabens.